Asturias: Secret Marketing Carved in Stone Since the Middle Ages
Today, like that cunning Ulysses who embarked on the hero's journey compelled by the gods, we too feel the call of adventure and return to Asturias, aware that the secrets of its dark past are not always best left undisclosed. Ignoring contemporary misfortunes and defying, even if only metaphorically, the tempest, like Shakespeare's forgotten heroes, we travel to Ciaño, in the heart of the revolutionary mining region, to take a look at one of its Romanesque relics. Although badly damaged over time, it still displays interesting details worth noting. We are referring to the Church of San Esteban, a striking example of 12th-century Romanesque architecture. Its skillfully crafted main portal features some of those curious examples of medieval branded content, which, believe it or not, has yet to be surpassed by the grand campaigns of modern marketing. Without the need for metrics, KPIs, or decision-making subordinated to the biased whims of algorithms, the medieval stonema...
