The marketing machine behind the college basketball tournament is huge — March Madness television rights number in the hundreds of millions of dollars.
And that's not even factoring in mobile screens, which a majority of basketball fans will be using during the tournament. More than a quarter of fans used mobile as their main viewing source during the 2012 finals.
Check out this infographic from MBA@UNC to get the full rundown on the March Madness money game.
source: World Images