source: World Images
Dentsu's sales are more than double its nearest competitor, Hakuhodo or ADK, in the Japanese market, thanks to the company's origins as a media representative during the early part of the 20th century, producing the first newspaper advertisements as well as the first television commercials in Japan. The company now offers a range of services, from traditional and creative marketing to specialty disciplines such as sports marketing, investing in feature film production and acquiring broadcasting rights, PR, digital contents, and a growing range of communications services.
Dentsu categorises project markets in four different parts: National advertisement market; Advertisement related market; New market; Foreign market. National advertisement market consists of media projects. Advertisement related projects consist of marketing services. New market consists of sport events advertisement.
Foreign market contains above mentioned three categories in the foreign market.
In March 2011, Dentsu formed an official partnership with Facebook Inc. to help develop Facebook pages, Facebook ads, and marketing strategies in general.
The partnership also provides Dentsu with premium advertising space on Facebook.
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